Tuesday, October 18, 2011

Lighter is Greener


The world is amidst an economic meltdown. There is piercing inflation across continents. Economies are struggling to maintain their growth rates. In the middle of all this, who would really want to spend on automobiles?

A smart way to keep auto sales going is by proving that they are green, sustainable and cheap (or at least affordable), all at the same time. A way to accomplish all three at once is by reducing the unessential weight of the car off the car. Maruti Suzuki in India saved Rs 147 crore by one gram weight reduction on auto components.

Here are few examples to prove a different sort of auto industry in the future. 



The image is a scan from today's (18-18-2011) Economic Times